Nike

—Watch Where We're Going

‘Watch Where We’re Going’ shifts the narrative surrounding refugee athletes, spotlighting their resilience, hard work and athleticism as they show up ready to take on the best in the world. We worked with Nike, who are the official kit supplier to the IOC Refugee Olympic Team, to introduce the athletes to the world stage. To do just that, we created a global campaign that hones in on the unfair truth that refugee athletes are often defined by their past experiences, and shifts to a hopeful future looking narrative focusing on their sporting ability.

Role: Producer

Client: Nike

Production Company: 100% (fka Halal)

Directors: Vellas

DoP: Farhad Ghaderi

Editor: Fouad Gaber

Shoot location: Madrid (Spain), Eldoret (Kenya)

In addition to the main anthem film, I produced a serie of films introducing boxer Cindy Ngamba and taekwondo-in Kimia Alizadeh for the Nike app and social media. We're deep diving into who these athletes are, as they fight and compete not just for themselves but for all the refugees.

Role: Producer

Client: Nike

Production Company: JOINT Amsterdam

Director: Alice Lewis

DoP: Mario Karner

Editor: Francesca Guinta

Shoot location: Madrid (Spain)