After the launch, "Lupin" series very quickly (and unexpectedly) became viewers favourite heist show. Netflix' French marketing team wanted to keep the buzz going and shared a BTS asset with the show's lead star Omar Sy.
In addition, to stay in the theme of the show, we released a little anagram as a teaser for the PART 2 announcement.
Role: AV Producer, Creative Marketing Producitons EMEA
Brand: Netflix
Selected Works
Hennessy x LeBronHennessy
AwesomeshipSamsung
Amazon MusicAmazon Music
Buds2 ProSamsung
Awesome's What I'm DoingSamsung
LUPINNetflix
The Hand of GodNetflix
HeldenNike
Predator MutatorAdidas