Nike Olympics

—Print Photography

The insights for this campaign came directly from Nike’s athletes. “Winning Isn’t for Everyone” speaks to the grit, determination, sacrifice and passion that it takes athletes to get to the top of their sport and the Olympic stage. The pursuit of excellence is a journey that begins with the athlete mindset.

Role: Producer

Client: Nike

Photographer: Christopher Anderson

Production Company: WeFolk

Shoot location: Madrid (Spain)